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Monika kumari said…
This article brings up an important topic that many website owners should understand — negative SEO, where unethical tactics are used to harm a competitor’s search rankings rather than improving one’s own. While modern search engines have become better at detecting and discounting spammy activities, it’s still worth regularly auditing your backlink profile, disavowing toxic links, and focusing on building strong, white‑hat SEO with high‑quality content and natural links. Staying proactive with site health checks and ethical optimization helps protect your visibility in search results and supports long‑term growth.

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